What Is Social Media Optimization?
Social media optimization, or SMO for short, is similar to search engine optimization (SEO) in that it aims to increase traffic or awareness to your website, business, movement, etc. Where SMO differs from SEO, however, is that it uses social media as its main avenue to achieve this goal, while SEO primarily relies on the power of search engine placement to do so.
Does social media optimization refer to a process that occurs solely on social networking sites like Facebook, Twitter, or Instagram? No, as it could simply mean optimizing all of the content on your website to make it more share-friendly. By doing so, you’ll allow your visitors to grow your reach as they share your content links across social media to hopefully spark that “viral” effect that gets you noticed and builds your reputation in the least amount of time possible.
What’s essential to a successful SMO campaign? Interesting, engaging online content certainly helps. Whether it’s viral videos, eye-catching images, or thought-provoking written text, all of the above will give visitors the urge to share your content with others. As you can imagine, this can quickly expand your reach as soon as overnight, depending on how stimulating your content may be.
As its name states, “social” media is all about engagement. When you get a host of people liking, commenting, and sharing your posts on Facebook, for example, you can slowly create a movement that will place eyes on your product or business. This gives you the potential to convert each and every one of those sets of eyes into customers who will be more apt to connect with you as you create even more engaging content in the future.
Sparking engagement is just one way in which social media optimization can help you grow your reputation. Another is through the control of negative reviews that your competition may post in order to give you a bad name. With the proper SMO strategy in place, you gain peace of mind knowing that negative reviews tied to your name or business won’t be the first thing a potential customer sees if they decide to look you up in a search engine.
As stated, SMO is different from SEO, but it actually plays a part in your SEO efforts as well. The stronger your social media presence, the more likely you’ll find yourself with favorable search engine placement. This is due to the increased importance search engines like Google have placed on social media.
Is social media optimization all about likes and comments on Facebook or retweets on Twitter? Of course not. It delves much deeper than that, which is why if you’re in need of a stout SMO strategy to grow your business, you should seek the help of an expert in the field who can ensure noticeable results with minimal time or financial investment. That’s where we come in, eliminating the confusion and trial and error that keeps so many from reaching their goals.
Social Media Marketing In Fort Lauderdale
Are you looking for Social Media Optimization services or Social Media Marketing in Fort Lauderdale, Boca Raton, or Pompano Beach to help boost your offline or online business? If so, don’t hesitate to contact us now.