What Is Local Search Engine Optimization?
Your car wouldn’t start this morning and is acting like it’s on its last legs. Your toilet just overflowed, and no, your plunger didn’t fix the problem. Or maybe you don’t feel like cooking and want to know what’s the best Chinese takeout nearby. What do all of those examples have in common? They all warrant a local online search to help you find what you’re looking for.
Local search engine optimization (local SEO) refers to the process of having your local business rank high in search engine results. In other words, if you lived in Boca Raton and your car wouldn’t start, the mechanic ranking best for “Boca Raton car shop” via Google would be highly likely to get your business. Or the plumber ranking highly for “Boca Raton plumber” would do the same. And so on.
While many people simply focus on overall SEO when trying to boost their online presence, local SEO is equally important, if not more. Here are some statistics via Go-Globe that back this notion:
• 46% of Google searches are local in nature
• 76% of local searches transition almost immediately into an actual phone call to the business
• 60% of local searches executed on a smartphone lead to an in-store visit within a day
• 18% of local smartphone searches lead to a sale within a day
As you can see, local search engine optimization successfully triggers almost instant contact, visits, and sales. For this reason, local SEO is a must for any small or medium-sized business looking to move up in the world.
Do you remember the last time you used a phone book to look up something local? You probably don’t. Not only is that phone book big and bulky, but looking through it gets nasty ink on your hands. In short, it’s not convenient or quick. A local online search, however, will get you pointed in the right direction (minus the ink, of course).
Just how important is the Internet when making local searches? So important that 97% of people use it to search for local products or services, according to BIA/Kelsey. (Goodbye bulky phone book!)
How important is it to be at the top of your local SEO game? Using Google’s search engine as an example, extremely important.
When searching for something locally on Google, (we’ll use “Boca Raton mechanic” here), you’ll see a list of paid ads at the top of your search results. Just below them, however, you’ll see a “Local 3-pack” of the top three results below an actual map of their location. Do you think those three mechanics have a good shot of landing your business? You bet they do, and such presence and visibility displays the need for local SEO for your business.
What influences local SEO? It’s a laundry list of factors, and as the Internet has become the top spot for local searches, to say that local SEO competition is fierce would be an understatement. Luckily, there are local SEO experts that can make such competition much less daunting.
Local SEO Experts in Fort Lauderdale Florida
Are you looking for Local Search Engine Optimization services near Boca Raton, Fort Lauderdale, or Pompano Beach to help you surpass your competition? If so, feel free to contact us now so we can help you achieve your goals.